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Meta's WhatsApp Business API onboarding still surprises teams. Here is the current playbook — WABA verification, template approval, and messaging limits.
If you have onboarded to the WhatsApp Business API before, you already know the punchline: it takes longer than you expect, and Meta's docs are structurally optimistic about how much of the work is one-click.
Every WABA starts in Tier 1 (250 unique recipients / 24h). Higher tiers unlock at 500, 1k, 10k, 100k, and unlimited. To move up you need to send at least 1,000 template messages in a 24-hour window and maintain a "medium" or better quality rating.
Quality is a rolling 7-day window of user feedback — block, mute, and report signals dominate. Sending template messages that pass provider content policy but users still block will tank your rating.
When you connect your WABA to Raftar API we submit templates through our verified Meta Solution Partner status, track approval status per environment, and roll back automatically if quality drops below your configured threshold.
